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Behavior & Business explores the intersection of human-centered design, strategy, and venture. Through dialogue and exposition, we delve into the business leaders, digital experiences, and ventures creating value by understanding human behaviors.

As the creator of IBM's Watson and now CEO of Elemental Cognition, Dr. David Ferrucci is a foremost expert in AI. In this timely conversation, moderator Steven Bertoni from Forbes magazine speaks with Dr. Ferrucci about the practical business implications of generative AI. The pre-recorded session was attended by esteemed business leaders from the industries of media, financial services, and insurance, among others, and includes audience questions on topics of Large Language Models and trending AI technology, regulatory hurdles, industry trepidation, and AI's true potential for disruption.

As Chief Product Officer at Adobe, founder of Behance, and active angel investor, Scott Belsky shares his insights about developing products and ventures for the creative community. This conversation centers around the importance of the interface layer, feeling fully utilized at work, design as a competitive advantage, and lessons learned navigating the messy middle. Entrepreneurship comes with highs, lows, and the hairy in-between stage at the heart of Scott Belsky’s recent book, The Messy Middle. Interviewed by Runyon Partners Joseph Rizk and Anthony D’Avella.