We start each sprint with generative design research focused on growth: we prototype UX hunches with real people, generate behavioral insights, and translate findings into actionable experience designs that people want and need.

 

We incubate and invest in early stage ventures using a design lens, surfacing unmet market needs that we can craft into impactful digital products, experiences and businesses.


Media


Commerce

These are our largest portfolio categories of depth. Learn more about how we are working with our partners in Insurance & Financial Services.

These are our largest portfolio categories of depth. Learn more about how we are working with our partners in Insurance & Financial Services.

Design Services & Corporate Incubation
 

Explore and shape an interactive, collaborative viewing experience for Disney’s new streaming service.

Design in-store prototypes that encourage guests to ‘try-on’ wellness and help Target understand how to best scale wellness experiences.

Increase customer conversion and retention for different Metlife products, as well as empowering the internal CX team with new product strategy tools.

 

Design partner to Marcus, one of the world’s largest digital banks, shaping human-centered and differentiated user experiences across the ecosystem of products.

Design a reader-centered shopping experience for the Wirecutter that drives product discovery (instead of search-based shopping) and fosters deeper customer relationships.

View Case Study

Create a new mobile payments experience for younger cardmembers to support key needs in ways that the current credit card portfolio cannot.

Design Services & Corporate Incubation
 

Explore and shape an interactive, collaborative viewing experience for Disney’s new streaming service.

Design in-store prototypes that encourage guests to ‘try-on’ wellness and help Target understand how to best scale wellness experiences.

Increase customer conversion and retention for different Metlife products, as well as empowering the internal CX team with new product strategy tools.

Design partner to Marcus, one of the world’s largest digital banks, shaping human-centered and differentiated user experiences across the ecosystem of products.

 

Design a reader-centered shopping experience for the Wirecutter that drives product discovery (instead of search-based shopping) and fosters deeper customer relationships.

View Case Study

Create a new mobile payments experience for younger cardmembers to support key needs in ways that the current credit card portfolio cannot.

 
wirecutter_preview.png
 

Wirecutter asked Runyon to explore a discovery-driven product strategy to deepen their relationship with readers.

 
wirecutter_preview.png
 

Wirecutter asked Runyon to explore a discovery-driven product strategy to deepen their relationship with readers.

 

Create a new digital IaaS platform that facilitates exchange between the supply and demand sides of risk capital.

Scale the reach and resonance of a new Amazon business to millions of customers and a possible standalone subscription.

Shape a new financial wellness platform that leverages NYL capabilities and drives growth for its retail advisors.

 

Design the Slickdeals browser extension product and brand strategy, surfacing a set of avid shopping insights and product opportunities for off-site shopping support.

Design a new venture and platform that meaningfully serves modern leaders.

Lead the product design, growth strategy and user research for a series of new digital experiences for the Fortune 500 specialty P&C insurance company.

 

Create a more interactive UX for the implementation and distribution of operational best practices and stadium preparedness guidelines to protect the health and safety of game-day staff and spectators.

Create the positioning and early go-to-market strategy for a first of its kind digital clinical trials platform.

Design a growth strategy toolkit for the sales, marketing and product teams to drive better customer conversion.

 

Design a new digital insurance platform that transforms how brokers get quotes, craft custom policies and manage risk for small business and enterprise clients.

Craft the North American growth and go-to-market strategy for a venture-backed accounting software company.

Create the name, brand strategy, and visual identity for a new healthcare and life sciences investment fund that will transform human health.

 

Design a web presence to better reflect the energy and value of the i-lab, connecting students to venture resources in more direct, intuitive ways.

Design a commercial marketplace that digitizes and supports the entire end-to-end car buying and car selling process, powering self-service consumer experiences that remove pain at every step.

Design a differentiated social impact strategy, and a unified way for internal teams and leadership to align regarding the bank’s digital client service experience.

 

Launch Roundtable, a digital venture that independently extends and scales 92Y’s impact to more people outside the bounds of NY.

Create a truly differentiated and compelling new streaming service that combines the best of AVOD, live news and sports, and SVOD.

Incubate Aspen, a standalone digital marketing platform that helps smaller L & A insurers scale distribution, increase product mix, and drive growth.

 

Incubate a first-of-its-kind, mobile platform and venture that helps families bank better and save more.

Conduct immersive workshops that empower internal teams to design with with AI across customer journeys and experiences.

Translate complicated AI technology and systems thinking into audience-centered UX / UI, brand strategy, narrative, and communications design.

 

Create a new digital IaaS platform that facilitates exchange between the supply and demand sides of risk capital.

Scale the reach and resonance of a new Amazon business to millions of customers and a possible standalone subscription.

 

Shape a new financial wellness platform that leverages NYL capabilities and drives growth for its retail advisors.

Design the Slickdeals browser extension product and brand strategy, surfacing a set of avid shopping insights and product opportunities for off-site shopping support.

 

Design a new venture and platform that meaningfully serves modern leaders.

Lead the product design, growth strategy and user research for a series of new digital experiences for the Fortune 500 specialty P&C insurance company.

Create a more interactive UX for the implementation and distribution of operational best practices and stadium preparedness guidelines to protect the health and safety of game-day staff and spectators.

Create the positioning and early go-to-market strategy for a first of its kind digital clinical trials platform.

 

Design a growth strategy toolkit for the sales, marketing and product teams to drive better customer conversion.

Design a new digital insurance platform that transforms how brokers get quotes, craft custom policies and manage risk for small business and enterprise clients.

 

Craft the North American growth and go-to-market strategy for a venture-backed accounting software company.

Create the name, brand strategy, and visual identity for a new healthcare and life sciences investment fund that will transform human health.

 

Design a web presence to better reflect the energy and value of the i-lab, connecting students to venture resources in more direct, intuitive ways.

Design a commercial marketplace that digitizes and supports the entire end-to-end car buying and car selling process, powering self-service consumer experiences that remove pain at every step.

 

Design a differentiated social impact strategy, and a unified way for internal teams and leadership to align regarding the bank’s digital client service experience.

Launch Roundtable, a digital venture that independently extends and scales 92Y’s impact to more people outside the bounds of NY.

 

Create a truly differentiated and compelling new streaming service that combines the best of AVOD, live news and sports, and SVOD.

Incubate Aspen, a standalone digital marketing platform that helps smaller L & A insurers scale distribution, increase product mix, and drive growth.

Incubate a first-of-its-kind, mobile platform and venture that helps families bank better and save more.

Conduct immersive workshops that empower internal teams to design with with AI across customer journeys and experiences.

 

Translate complicated AI technology and systems thinking into audience-centered UX / UI, brand strategy, narrative, and communications design.

 

Runyon incubated Reserv, a tech-enabled third party administrator that optimally processes insurance claims and offers SaaS software for carrier claims teams.

Venture Incubation
 

A new and personalized way to discover books through the enriching conversations that they inspire between readers.

Tech-enabled third party administrator that optimally processes insurance claims and offers SaaS software for carrier claims teams to do it on their own.

Embedded digital third party administrator enabling financial advisors to design, launch, and maintain retirement plans while helping them generate leads.

 

A modern talent platform that leverages next-gen technology to recruit, train and skill-up best-in-class life insurance agents, driving optimal retention and workflows.

A platform that connects lifelong learners to immersive recreational learning and community discourse in arts, culture, and the humanities.

Embedded crop insurance solution that provides timely access to insurance for agricultural activities, aligning with key operational and risk management periods.

 

A software platform and financial service that delivers an engaging and personalized experience for financial payouts for life insurance beneficiaries.

AI-powered tools for financial advisors and RIAs that surface compliant advice and recommendations, enhancing access to actionable information for decision-making.

A tech-enabled auction for collectors of sports memorabilia, built on better tech, immersive UX, and visual storytelling.

Venture Incubation

A new and personalized way to discover books through the enriching conversations that they inspire between readers.

Tech-enabled third party administrator that optimally processes insurance claims and offers SaaS software for carrier claims teams to do it on their own.

Embedded digital third party administrator enabling financial advisors to design, launch, and maintain retirement plans while helping them generate leads.

A modern talent platform that leverages next-gen technology to recruit, train and skill-up best-in-class life insurance agents, driving optimal retention and workflows.

 

A platform that connects lifelong learners to immersive recreational learning and community discourse in arts, culture, and the humanities.

Embedded crop insurance solution that provides timely access to insurance for agricultural activities, aligning with key operational and risk management periods.

A software platform and financial service that delivers an engaging and personalized experience for financial payouts for life insurance beneficiaries.

AI-powered tools for financial advisors and RIAs that surface compliant advice and recommendations, enhancing access to actionable information for decision-making.

 

A tech-enabled auction for collectors of sports memorabilia, built on better tech, immersive UX, and visual storytelling.

 

We have recently been investing in and incubating ventures around a few emerging themes, including:

 

 

We incubate venture where user-centered product design and strategic partnerships create unfair advantage.

Our venture incubation model typically includes:

  • Customer and Key Stakeholder Design Research
v1

  • Product & Design (Launch Experience & North Star)

  • Business Model and Go-to-Market (GTM) Strategy

  • Strategic partnership / First Customer Commitment

  • Pre-Seed Financing
Brand & Visual Identity

We have recently been investing in and incubating ventures around a few emerging themes, including:


We incubate venture where user-centered product design and strategic partnerships create unfair advantage.


Our venture incubation model typically includes:

  • Customer and Key Stakeholder Design Research

  • v1 Product & Design (Launch Experience & North Star)

  • Business Model and Go-to-Market (GTM) Strategy

  • Strategic partnership / First Customer Commitment

  • Pre-Seed Financing

  • Brand & Visual Identity