Head of Marketing

 

Runyon, in partnership with the world class culture and community center The 92nd Street Y, is incubating a new venture in the digital learning space, and is looking for a founding Head of Marketing to help launch and scale the effort. The business is capitalized through 92Y, has early in-market traction, and enjoys unique access to strategic resources and capabilities across operations, technology and an existing educator network.

We are now looking for a Head of Marketing to build and execute a best-in-class marketing strategy that helps the venture realize its vast growth potential. A great candidate would be a proven leader in helping a start up learn about, reach, and expand customer segments. They would have great depth and appetite for both strategy and execution, and have expertise that spans across Product Marketing, Growth Marketing, and Brand Marketing, though they may be particularly deep in one or two of those disciplines.

What’s exciting about this venture is that it is filling an unmet need in a new product category around adult arts, culture, and humanities learning — and we need a marketing leader that brings a best in class playbook for category creation and growth. Full-time position available.

92nd Street Y is a world-class cultural and community center where people all over the world connect through culture, arts, entertainment and conversation. For over 140 years, we have harnessed the power of arts and ideas to enrich, enlighten and change lives, and the power of community to repair the world. As a proudly Jewish organization, 92Y enthusiastically welcomes and reaches out to people of all ages, races, faiths and backgrounds while embracing Jewish values like learning and self-improvement, the importance of family, the joy of life, and giving back to our wonderfully diverse and growing community, both locally and around the world.

Runyon is a product design and venture studio that helps companies grow. We are a team of customer-centered designers and strategists that crafts new products, experiences and ventures. Our approach combines customer needs and behaviors with leading edge business strategy. Our work is sprint- and prototype-driven and we think about how we can launch products into market in ways that are meaningful and measured from the start. Our team has decades of experience working with some of the largest global client partners including The New York Times, Disney+, Target and others.

Responsibilities

  • Lead the marketing aspects of a brand and product re-launch — a new name, identity, and product have been designed and are set to see the world in early 2022.

  • Build off of existing work to translate the brand and product strategy into targetable audiences. Work with the CEO to understand, in detail, the true potential of this category and product, and the best way to target and phase growth.

  • Shape a marketing and growth strategy and roadmap to inform ambitious growth goals and allocate marketing resources smartly in support of those goals.

  • Set up an analytics regime that will more rigorously track and optimize acquisition and retention, and help us learn more about existing and potential customers.

  • Work with the Head of Content to ensure that the differentiated vision for the product carry manifests itself consistently across class programing and marketing.

  • Create tools and content, and execute campaigns and programs that will drive the venture’s next phase of traction and growth. This may mean rolling up your sleeves to create, and/or hiring employees or agencies where that is an appropriate use of resources.

Qualifications

  • Demonstrated experience of establishing and executing a broad marketing strategy for early stage consumer startups. Bonus points for experience in digital media, content, education, or analogous/related categories.

  • Demonstrated experience in judiciously creating and managing an early stage startup’s marketing budget, maximizing impact at different stages and funding levels.

  • Depth as a leader and practitioner in Product Marketing and/or Growth Marketing at an early stage consumer startup.

  • Experience establishing a practical, but rigorous quantitative marketing and growth metrics regime.

  • A track record of successful marketing campaigns of various types.

  • Solid understanding of, and passion for, digital media, adult online learning, and arts, culture, and humanities.

Compensation and Benefits

  • We provide competitive compensation, including equity, cash bonus, healthcare, dental, and 4 weeks vacation.

Sounds like you/interested?

If you are curious and believe that you’d be a fit at this new venture, please click the button below to apply.